Ensure a Secure Buying Experience
Protect your advertising platform from ad fraud, malicious activity, account takeovers, and content scraping—covering everything from login to bid requests.
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An ad tech platform accommodates billions of transactions per day, and protecting each fosters a trusted buying experience, protects brand reputation, and improves revenue. Beyond transactions, operations face ATO attacks and content scraping. HUMAN’s Quadrillion Report found that, on average, businesses experienced more than 1 billion scraping attempts in 2023.
Safeguard Digital Ad Inventory, Content, and User Accounts
HUMAN enables ad platforms to defend against ad fraud, account takeovers, and unauthorized content scraping.
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Identify and filter digital ad fraud, prevent malicious activities, and screen out unwanted creatives using advanced scanning.
Prevent credential stuffing and brute force attacks while detecting unusual user behavior to protect compromised accounts.
Stop automated content scraping before it reaches your server with a range of response actions and integrations.
HUMAN Addresses Key Challenges for Ad Platforms
Ad platforms encounter various fraud and security threats. Below are some of the most common use cases that HUMAN resolves.
HUMAN Addresses Key Challenges for Ad Platforms
Ad platforms encounter various fraud and security threats. Below are some of the most common use cases that HUMAN resolves.
Fraudsters deploy advanced bots to infiltrate the programmatic ecosystem. HUMAN equips platforms with the tools to detect and counteract these threats, safeguarding both reputation and revenue.
Ad Fraud Sensor
Ad Fraud Defense
Bots automate scraping attacks to collect content for competitive advantage or fraudulent monetization. HUMAN blocks these automated threats.
Scraping Defense
Bad actors infiltrate the programmatic ecosystem with creatives embedded with malicious code that diverts users offsite. HUMAN safeguards platform reputation and revenue.
Malvertising Defense
HUMAN employs defenses before, during, and after login to identify and counteract account takeover attempts and compromised accounts. Automated mitigation swiftly addresses detected threats.
Account Takeover
Compromised Account
HUMAN enables advertising platforms to protect digital ad inventory, content, and user accounts from cyber threats, fraud, and abuse.
